To support businesses on the high street we’re launching a major campaign to get people shopping locally.
Following on from our reopening support communications and the success of Shop4Plymouth we’re now asking local people to Geddon and shop local!
Created by a team of highly talented local designers and creatives our campaign is targeted to resonate with the local community and create a tribal movement to support the high street.
To drive footfall our Geddon Plymouth campaign will encompass a large scale media campaign throughout the next few months to promote Plymouth’s shopping offer and drive footfall for our high street shops. We’ll be using TV, radio, outdoor advertising, direct mail, print advertising and targeted digital and social media.
Our key target market for this activity is those living in Plymouth and those within a 1 hour drive time.
Focusing on the people behind the shops, our call to action to consumers is to ‘Join our cast of amazing characters’ to meet the many amazing people working in retail and high street stores and support the local economy.
We’re commissioning a range of photography and video to feature a selection of independent retailers within the campaign, but we want as many businesses as possible to be able to get involved and be featured, and to use the Geddon Plymouth Shop Local creative.
An asset pack will shortly be available to download.
And you can submit a case study for us to use on social media and on the shop4plymouth.co.uk website here.
If your business isn’t currently featured on the Shop4Plymouth website and you’d like to be just get in touch here to provide your details.
Geddon! Support us in encouraging Plymouth to Geddon and Shop Local.
This campaign is part of the Reopening High Streets Safely Fund, part funded by the European Regional Development Fund and HM Government.