Five ways businesses can engage with SailGP

The Great Britain Sail Grand Prix is coming to Plymouth on Saturday 17th and Sunday 18th July.



SailGP is sailing redefined. Not only for the sailing enthusiast - but for anyone that wants to be part of a truly thrilling, adrenalin packed, annual global sports championship. It will culminate with a $1 million winner-takes-all match race in the final in San Francisco in March 2022.


However, major events such as SailGP bring more to a city than fan excitement. In addition to the thrills of the on-sea action, SailGP will funnel millions of pounds into the local economy - whilst attracting global attention and supplying the cobbles with a boost to tourism.


Far from being incidental, the location of a major event such as SailGP can be instrumental to the value it can unlock for local businesses, both big and small. From shops to professional services, manufacturers to cultural settings, pubs and restaurants to hotels, leisure offers to taxi drivers.


Not only do they all reflect the personality of Plymouth, together they create a lens that showcases our hidden gems and Plymouth's riches, and they can also receive tangible business benefits from such events.


We want to make sure that this is not only a valuable event for those that visit Plymouth, but for all of us in Plymouth too. Making sure there is ‘wind in your businesses sails’ before, during and long after SailGP hits the Sound.


Involvement and engagement are key to the success of your business benefiting from SailGP’s two-day event, and with that in mind, here are the first in many ways that your business can unlock value from this thrilling close to shore yacht racing event.


  1. Save the date: Saturday 17th and Sunday 18th July

  2. Social media: Businesses can engage, benefit and connect from the reach of SailGP.

  3. Share your events: If you have events that you would like to share with a wider audience, you can do so for FREE on the Invest Plymouth events page.

  4. Download the App: The SailGP App is your inside track to the world’s fastest on-water racing. Every wave, turn and manoeuvre – blow by blow, at your control. For your ultimate race companion download the SailGP App today from the Apple App Store or from the Google Play Store.

  5. Share stories: Telling your story about your business or sector is a powerful engagement tool, motivator and multiplier, engaging with the people is vital for talent retention and celebrating your successes.

For further details of how your business can engage with SailGP this July please click here.