top of page


Jump to section: 

A sector that is capable of accelerating growth but currently a large proportion of it is in critical shock. It is a young, but growing sector.

2,933 FTE jobs
(2.8% of city employment)
Productivity £51,560
4% above Plymouth average but 89.3% of GB sector average
GVA output  £153m
(2.9% of Plymouth GVA)

There is specific potential around immersive technologies, built around the Devonport Market Hall, but also to enable continuous improvements in our cultural offer to appeal to younger generations.


Creative industries offer the potential for innovation, particularly when embedded with digital. iMayflower has an important role to play in developing a world-class niche market around immersive technologies

Opportunities/Challenges to address
  • Indoor venue based performance decimated as result of Covid-19 pandemic

  • Culture requires new type of investment and income streams

  • Risk of significant and irreversible talent drain

  • Audience confidence in returning to venues and cultural events

Identified courses of action
Courses of action

Create alternate outdoor programme

Outcome: Build a unique offer across the city, profiling the cities natural assets, that reconnect with audience, rebuilds confidence and generates income for the sector

Create and launch a new annual Cultural Investment Fund for the city

Outcome: Pilot new partnership approach and models of working that will help build a better future

Create new month long ‘Immersive Futures Festival’ post pandemic

Outcome: Encourage micro business survival and new start-ups. Retain and grow talent pool, attract inward investment, support business and job retention/growth

Progress British Art Show 

Outcome: Provide a platform for new and all voices and developing an approach that brings high quality art/culture to all communities     

Progress a free Saturday Art Club offer in line with the ‘Great Day Out’ concept

Outcome: Renegade young people in creative activities that provide enjoyment, discussion and career opportunities  

Successes/Results to date


Culture is Alive campaign will be launched and live throughout the Autumn of 2020 

bottom of page