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CREATIVE INDUSTRIES
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A sector that is capable of accelerating growth but currently a large proportion of it is in critical shock. It is a young, but growing sector.
2,933 FTE jobs
(2.8% of city employment)
Productivity £51,560
4% above Plymouth average but 89.3% of GB sector average
GVA output £153m
(2.9% of Plymouth GVA)
There is specific potential around immersive technologies, built around the Devonport Market Hall, but also to enable continuous improvements in our cultural offer to appeal to younger generations.
Creative industries offer the potential for innovation, particularly when embedded with digital. iMayflower has an important role to play in developing a world-class niche market around immersive technologies
Opportunities/Challenges to address
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Indoor venue based performance decimated as result of Covid-19 pandemic
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Culture requires new type of investment and income streams
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Risk of significant and irreversible talent drain
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Audience confidence in returning to venues and cultural events
Identified courses of action
Create alternate outdoor programme
Outcome: Build a unique offer across the city, profiling the cities natural assets, that reconnect with audience, rebuilds confidence and generates income for the sector
Create and launch a new annual Cultural Investment Fund for the city
Outcome: Pilot new partnership approach and models of working that will help build a better future
Create new month long ‘Immersive Futures Festival’ post pandemic
Outcome: Encourage micro business survival and new start-ups. Retain and grow talent pool, attract inward investment, support business and job retention/growth
Progress British Art Show
Outcome: Provide a platform for new and all voices and developing an approach that brings high quality art/culture to all communities
Progress a free Saturday Art Club offer in line with the ‘Great Day Out’ concept
Outcome: Renegade young people in creative activities that provide enjoyment, discussion and career opportunities
Successes/Results to date
PROMOTING CULTURE
Culture is Alive campaign will be launched and live throughout the Autumn of 2020