City Centre Renaissance is a dynamic plan, which will continue to support businesses, but will reinvent the city centre through the introduction of new diverse non-retail uses. This will reduce the retail footprint and enable us to breathe new life into our city centre, which will be fundamental to its recovery and growth.

In the short and medium term, the focus will be on the interventions needed to address the immediate impact of COVID-19.


Longer term, this pillar will feed into the City Centre Masterplan and Joint Local Plan.




Page views

Since the Shop4Plymouth website launch in April 2020

£30 million

partnership between British Land and Plymouth City Council for Public Realm

£400 million

of investment in and around the city centre in the last 5 years, including: The Barcode in 2019, the only UK city centre leisure scheme opened in the last two years. 

What have we done so far?
  • We've assisted businesses to put measures in place to enable COVID secure trading.

  • We've created Shop 4 Plymouth, an online shopping facility for businesses, backed up by a pro-active marketing campaign supported by the Reopening High Street Fund. 

  • We've submitted a bid to the Future High Street Fund in partnership with Urban Splash and the University of Plymouth to restore and redevelop two of the city's most important buildings, providing new places to live and build a high profile events economy in the heart of the city centre. 

What are we doing now?


We will be focusing on six key work streams:


  1. Intelligence and data gathering: create a data dashboard of key performance indicators, market trends and identify gaps and partnership opportunities.

  2. COVID secure trading: to implement the phase two plan for pop-up street seating, parklets and cycle ways, creating a greener, healthier and more resilient city centre. 

  3. High energy marketing campaign: to motivate and persuade people to shop-local, thereby saving the high street and safeguarding jobs.

  4. Vacant units – meanwhile use: to review Your Space programme and work in partnership to breathe new life into empty shops and spaces and identify links to grant funding sources.

  5. Public realm and Transforming Cities Fund capital works: to improve the environmental quality in our core streets and open spaces, creating a social space for everyone to participate.

  6. Sites regeneration programme – funding ready: working with partners to drive forward joint sector infrastructure projects ready for construction, thereby activating employment opportunities.